LIVESTREAMING

Engage and interact with digital audience in real time for branding.

Kotasas : Triple 3

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Media Prima : Drama Sangat

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Konsert Raya Kotasas

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Project Overview

The goal of this project was to launch KotaSAS Triple 3 campaign that gives viewers a chance to win amazing prizes when they register for Summer Homes.

Our Approach

Live Streaming

  • Successfully executed the launch of Triple 3 campaign during Movement Control Order (MCO).
  • Collaborated with Hawa Rizwana, the program host, by engaging with viewers on KotaSAS Summer Homes & encouraged participation for the Triple 3 Campaign.

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Project Overview

This project covered an on-ground event for 2 days at the Media Prima booth called ‘Drama Sangat’ via outdoor live streaming.  

Our Strategy

Live Streaming

  • Broadcasted the entire event to drive participation from digital audience.

 

  • Integrated Facebook reactions for interactive live poll.

 

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  • The interactive live-stream encouraged audience to join in a variety of events on the day and share the event to their social media followers.

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Project Overview

In conjunction with Hari Raya Aidilfitri,  KotaSAS would like to celebrate the occasion with its social media audience.

Simultaneously to emphasize the ongoing Promosi Prihatin that offers free loan installment.

Our Strategy

Digital Marketing – Social Media Management

  • Created a hype on KotaSAS social media page with teaser and reminder posts for audience buildup, digitally.

 

Live Streaming

  • Produced live Raya video starring TV3 news presenter, Hawa Rizwana as the host, and famous local singers for performance entertainment.

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